Breakthroughs often come not from new tools but new perspectives. Jocelyn Bell Burnell discovered pulsars by questioning cosmic “noise.” Honeybees balance exploration and exploitation, and the octopus thrives with decentralised intelligence. Einstein didn’t experiment—he reimagined. CEOs must foster curiosity, embrace dissent, and challenge assumptions to unlock exponential growth. Seeing differently isn’t just a skill; it’s the superpower that transforms industries.

Human beings are wired for stories—they help us make sense of the world and inspire action. In business, a compelling “Why” story drives purpose, engagement, and performance. Companies with a clear purpose grow faster, attract top talent, and achieve 42% better financial results. But purpose alone isn’t enough. Pair it with a “How” story—your roadmap to action—and you align teams, boost engagement, and outperform competitors. Ready to transform your organisation with stories that matter? Start with your “Why” and “How.”

I will go out on a limb and suggest that strategy might be the most misunderstood and overused word in business. I also suspect that, within most leadership teams, admitting you don’t know what a strategy feels like, confessing to weakness or incompetence. There’s this silent assumption that everyone should automatically “get it,” which makes it almost impossible for anyone to ask for clarity without worrying they’ll be judged. This reluctance often leads to bloated, overcomplicated plans that lack any real direction.

I recently recorded an Podcast for the IABC with the amazing Monique Zytnik. So settle back and enjoy 33minutes of me talking about phenomenology, the Roman god Janus, and how we can make better, faster and smarter decisions.

Unlock the astonishing secrets of trees' survival across millennia in a world of chaos. Explore the hidden network that keeps them thriving, and find out how their remarkable resilience holds the key to our success in an unpredictable world.

"Discover the power of human connection and the role of somatic senses in forming meaningful relationships. Explore the science behind our need to belong and how it influences our decisions. Uncover the hidden undercurrents in organizations and learn how somatics shape corporate life. Dive into the intriguing world of human tribes and the unspoken rules that define them.

Exploring the Linguistic Landscape of Business: From Japanese 'Koi No Yokan' to Crafting Purposeful Definitions. Uncover the intricacies of communication in the business world, where words like purpose, vision, and mission take center stage. Learn how clear definitions can bridge the gap between different interpretations and create a shared understanding. Join us on a journey through the art of effective business language.

Uncover the profound impact of storytelling on human perception and society. Explore how narratives shape our understanding of the world and the power of fiction in driving innovation and change. Delve into the role of storytelling in creating structure and ushering in a new reality. Discover the potential of stories to shape our future. Join us on a journey through the captivating world of storytelling.

Explore the profound influence of words on culture. Discover how language shapes societies, from individual beliefs to collective values. Learn how strategic word choices can transform organizations and communities. Dive into the power of words in evolving culture. Start your journey of change today.

"Explore the profound impact of our primal need to belong and the unwritten rules that shape our behavior. Discover why hiring dynamic talent often results in conformity and learn how to challenge the status quo for meaningful change in your organization."

Unlock the power of smart and rapid decision-making by combining analysis with phenomenology. Explore how love, relationships, and the body's somatic senses play a crucial role in making faster and better choices in an era of overwhelming choices.

Discover how to transform your leadership style by recognizing and addressing your default reactive behaviours. Explore the antidotes to compliance, protection, and control, and learn how to lead with purpose, authenticity, and collaboration.

Discover the essence of an organization's purpose and how it transcends mere profit-making. Dive into the five key aspects that shape a company's purpose, from internal beliefs to external customer perceptions. Uncover the power of purpose-driven brands and their impact on success. Explore the synergy of purpose, vision, and mission in creating a compelling narrative for your organization's journey. Join us on a quest to define your purpose beyond profit.

Explore the complex relationship between culture, fear, and patterns in organizations. Discover why culture change may not always be the answer and how addressing fear, acknowledging the past, and changing language can lead to meaningful transformations.