THE COLLECTIVE STRATEGY APPROACH
At the heart of our work is The Collective Strategy Approach—a human-first philosophy that sees organisations not as machines to align, but as living systems shaped by story, culture, relationships, and hidden dynamics.
We help organisations surface what’s stuck, unlock cohesion in their teams, and bring strategy to life—not as a static plan, but as a shared movement that people can actually feel, believe in, and act on.
We work at the intersection of storytelling, creativity, and systemic awareness to remove the real barriers that hold organisations back. Together, we build shared understanding, spark meaningful change, and create strategy that resonates deeply—emotionally, culturally, and practically.
Strategy isn’t about alignment. It’s about cohesion.
We activate strategy through immersive experiences, reimagined rituals, and practical tools that shift behaviour, space, and everyday decision-making.
This isn’t a new method. It’s an ancient truth.
We draw on five timeless principles that have shaped human groups for millennia—story, creativity, ritual, relationship, and purposeful action—to bring strategy back to life.
Akzo Nobel
SIX HUMAN PRINCIPLES
Why do most strategies fail? Because we still treat organisations like machines—and people like components.
But that’s not how humans work. And that’s not how change happens.
For thousands of years, we have self-organised, created, adapted, and delivered. Why? Because of six timeless forces that have shaped human progress: Story. Creativity. Ritual. Relationships. Action. Trust.
Vivid Storytelling
The shared truth. The meaning-maker. The why.
Without story, action is random. With it, action becomes purpose-driven.
Art & Creativity
The form the story takes.
Symbols, language, imagery, space, artefacts.
Art makes the story feel. Without feeling, there’s no commitment.
Rituals
Meetings, habits, gatherings, songs, silence—rituals bind.
Without ritual, there’s no culture—only instruction.
People Dynamics
The invisible patterns shaping human connection—belonging, balance, power, time.
Without awareness of the group dynamic, even the best strategy will stall.
Action & Purpose
The visible behaviour. The doing.
Not just task lists—consequence, response, movement. Without action, strategy is just theatre.
Without purpose, it’s action without direction.
Holding the Circle
The invisible container. The space between. Not just safety—attention, presence, reciprocity.
Without the circle, everything leaks. Without trust, action fractures. Story splinters. The circle holds it all.
Intertrust
SIX CLIENT BENEFITS
Real Strategy That Works
We surface and remove the hidden human dynamics that quietly block momentum.
Cohesion Over Alignment
We help your teams move as one, through shared understanding and cultural coherence
Deeper Engagement
We make strategy live in your people—not just your slide decks.
Less Friction, More Flow
We design emotionally resonant strategy—through story, language, visuals, and rituals.
Disruption With Depth
We help you challenge the way strategy’s always been done—and make it meaningful.
Transformation That Lasts
Our approach draws on timeless principles that create change that sticks.
