ABOUT US
Our story began long before this company was founded—storytelling and creativity have always been in my DNA. I once thought I’d be a scientist, but everything changed when I stepped into the world of television and advertising. I discovered the magic of crafting stories, connecting people deeply emotionally, and bringing words to life through film, design, sound, music, and creative spaces. That’s what makes me come alive.
Over the years, I’ve explored every possible expression of storytelling, but I always return to what I began—telling stories.
For the past eight years, I’ve combined that creative work with systemic thinking and Bert Hellinger's insights. This isn’t just about shaping new narratives; it’s about rewriting the old ones—the stories that define our lives, families, and organisations. Stories hold energy, create flow, and inspire us to move forward, but they can also keep us stuck in outdated beliefs and patterns.
We are stories. We live, create, and are shaped by them—and, sometimes, held back by them. My work is to craft new stories in every medium that bring energy, clarity, and momentum.
The Collective Strategy Approach began life in 2012, scribbled across a whiteboard in the Flickering Wall office. Back then, it was just a seed of an idea: that a human-first, story-driven approach to business was essential—especially as the old meta-narratives and frameworks began to crack and collapse. What started as a sketch became a throughline. Today, a living, evolving philosophy brings strategy, coherence, creativity, and soul.
ABN AMRO
THE COLLABORATION
BEN WICKHAM
Ben Wickham is a storyteller, creative director, and systems thinker who helps organisations bring strategy to life. His work centres on the power of story—using narrative, creativity, and systemic thinking to unlock clarity, shift perspectives, and drive meaningful change.
His career began in television, working for Channel 5, Channel 4, MTV, and the BBC before moving into advertising and founding Flickering Wall. He later became the Creative Director of a communications and change agency. For the past two decades, he has worked with some of the world’s most well-known corporations, helping craft new stories of purpose, vision, and strategy. His approach translates complexity into compelling narratives, immersive experiences, and tangible tools that align people, culture, and performance.
Deeply immersed in systemic thinking, organisational constellations, corporate undercurrents, and team dynamics, Ben brings a creative, human-centred perspective to change. He is a filmmaker, writer, designer, and passionate foodie. He is also a volunteer mentor for SMEs in the UK, supporting entrepreneurship.
Originally from London, he now lives in Utrecht, the Netherlands, with his wife and two children.
LINDA OSNABRUG
Linda sees the whole story of an organisation—both the visible structures and the hidden undercurrents that shape its future.
With over twenty-five years of experience in large corporates and, more recently, government organisations, she bridges the seen and the unseen, helping leaders navigate complexity with clarity and confidence.
Equally at home in the boardroom and in deep systemic work, Linda has worked extensively across change, communications, HR, and leadership teams. A master constellator, change consultant, storyteller, coach, and trusted advisor, she brings a rare combination of gravitas, wisdom, humour, and deep respect to every client and conversation.
Outside of work, she reads, meditates, immerses herself in nature, walks, and practices yoga. She currently lives in Amsterdam.
PIM GERRITS
Pim Gerrits is a creative director, brand builder, and storyteller with a career rooted in bold ideas and cultural impact. He began as an award-winning reporter, presenter, and director for Dutch radio and television before moving into advertising, spending a decade as Creative Director at KesselsKramer in Amsterdam. After five years working with other agencies, he now focuses on shaping brands, writing, and concept creation.
A creative force with a knack for unforgettable ideas, Pim holds two official World Records and one Olympic Record. He is also the inventor of DING FLOF BIPS, a now-classic Dutch mnemonic from 2002. His work includes pioneering the world’s first mobile air quality check for the Lung Fund, launching a viral search engine stunt for Oatly, and introducing ‘men-tax’ for De Koffiejongens.
Beyond his work, Pim makes short films, writes plays, develops television formats, and teaches at art schools and media outlets. He also volunteers for the VoorleesExpress, supporting children with language development. He lives in Amsterdam with his wife and children.
EACD
