We bring your strategy to life—making it visible, actionable, and alive in your culture and systems. Our three connected services turn ideas into impact, tackling obstacles and embedding lasting change across your organisation.
Crafting The Story
A powerful strategy needs a compelling narrative. We articulate your purpose and priorities in a way that resonates, creating clarity, cohesion, and a shared sense of direction. Discover more…
Making Strategy Tangible
Strategy should be seen, felt, and understood. We design engaging experiences—through visuals, tools, and reimagined spaces—that embed strategy into the everyday, making it impossible to ignore. Discover more…
Embedding Culture & Performance
We identify and remove the cultural and systemic interferences that hold teams back, ensuring strategy and culture move as one. By aligning values, fostering the right behaviours, and removing friction, we unlock potential and enable high performance at every level. Discover more…
DENHAM THE JEAN MAKER
CRAFTING THE STORY
Clarity. Meaning. Shared movement.
Every great strategy starts with a story.
Not a slogan. Not a slide. A story that connects purpose, priorities, and people—so everyone knows why it matters and what to do next.
Story is how humans make sense of the world. It’s how we remember, decide, and act.
We help you shape the narrative at the heart of your organisation—one that people can feel, follow, and carry. Internally and externally. Strategically and emotionally.
This isn’t about messaging. It’s about meaning that moves.
The Numbers Tell the story
Faster Growth: Purpose-driven companies grow faster and are 4x more likely to attract loyal customers, even in tough times.
Higher Engagement: 73% of employees in purpose-led organisations are engaged, compared to just 23% in those without purpose.
Attracting Talent: 71% of professionals would take a pay cut to work for a company aligned with their values.
Financial Wins: Purpose-driven companies outperform their competitors by 42%.
Lasting Impact: Stories are 22x more memorable than data alone.
What We Deliver
Why Story - Your foundational narrative—your “reason for being” that creates clarity and conviction.
Purpose Story - A shared sense of meaning that energises teams and builds cohesion.
Vision Story - A future people want to move toward—clear, inspiring, and actionable.
Brand Story - A story that connects your values, identity, and impact—to your people and your world.
Success Stories - Real examples of progress that make your strategy tangible and contagious.
The Numbers
Purpose-led companies grow faster and attract 4x more loyal customers
71% of professionals would take a pay cut to work for a values-aligned company
Employees in purpose-driven orgs are 3x more engaged
Stories are 22x more memorable than facts alonePurpose-driven organisations outperform peers by 42%
“I have had the pleasure of working with Ben both at Nutreco and now at Recordati. Ben has helped us capture the essence of who we are, and what we stand for, and want to achieve brilliantly. He works fast, is flexible, and is very pleasant to work with. I would highly recommend him.”
Rob Koremans, CEO, Recordait
Clients we’ve crafted strategy stories for:
Nutreco's Visionary Narrative for Sustainable Protein Production.
Nutreco needed a compelling narrative to align employees and stakeholders with its vision. We developed a unifying story around sustainable food production, balancing commercial goals with global environmental challenges. The work reinforced Nutreco’s mission and strengthened engagement with customers, partners, and employees. Discover more…
Defining the New Purpose & Overcoming Obstacles at WUR
Supporting WUR through organisational transformation, we helped define purpose, align stakeholders, and navigate change. By identifying key systemic forces and leveraging collective leadership insights, they enabled teams to embrace new ways of working while maintaining a strong connection to the university’s mission and values. Discover more…
Crafting a Purpose-Driven Narrative for the Future of Postal Services.
PostNL needed a refreshed purpose to align with market shifts and employee expectations. We helped shape a new narrative that reconnected employees with the company’s role in society. By leveraging storytelling and systemic interventions, they created clarity, engagement, and a renewed sense of mission. Discover more…
dsm-firmenich
MAKING STRATEGY TANGIBLE
Visible. Felt. Impossible to ignore.
A strategy only works if people can see it, feel it, and engage with it. We turn strategy into something you can touch, interact with, and remember.
This isn’t a comms rollout. It’s creative activation. We make strategy real—by embedding it in your space, your culture, and your daily rituals. Because when strategy is visible and visceral, it becomes part of how people think, decide, and act.
The Numbers That Matter
Lightning-fast processing: The human brain can identify images seen for just 13 milliseconds.
Clarity drives action: 95% of employees are unaware of or don’t understand their company’s strategy (HBR).
Engagement boosts results: Clear, well-communicated strategies increase employee engagement by 23% (Gallup).
Alignment powers execution: 72% of executives say strategic misalignment is one of their greatest challenges (PwC).
Emotion inspires action: People make decisions emotionally before rationally. Stories connect emotionally, making strategies more relatable and inspiring.
Outperformance impact: Companies with clear strategy communication are 1.7x more likely to outperform their competitors financially (Bain & Co).
What We Deliver
Design & Media - Strategy brought to life through bespoke decks, visuals, films, and infographics.
Office as Canvas - Transform your workplace into a living story—through visual cues, installations, and creative signals that inspire daily connection.
Experiential Activation - Workshops, moments, and experiences that embed your strategy in people’s memory and behaviour.
The Numbers
The brain processes visuals in just 13 milliseconds
95% of employees don’t understand their company’s strategy
Clear strategy boosts engagement by 23%
Emotion drives decision-making—stories and visuals activate action
Strategy that’s well-communicated = 1.7x better performance
“Ben and the team bring an alternative way of thinking to any organisation and are unafraid of challenging the status quo. Their immersive approach, high levels of energy, and passion for their craft are infectious, creating thought-provoking solutions and ideas.”
Miranda Stokkingreef, CEO, ABN AMRO
Clients we’ve made strategy tangible and real for:
Making Good Endings with dsm-firmenich
We helped dsm-firmenich design a meaningful offboarding experience for a senior leader. The project ensured a smooth transition, honoured contributions, and prepared the global team for the future through storytelling, symbolic actions, and a virtual farewell, reinforcing connection and continuity. Discover more…
Opening Up Space with ABN Amro
Following a large-scale restructuring, an organization needed to unify employees across diverse business units and geographies. We created a shared narrative that fostered connection, purpose, and strategic alignment. The work helped employees embrace change, build a sense of belonging, and navigate the transition with clarity. Discover more…
Being Fit the Futrue with Aegon
Together with Proof, we partnered with Aegon to implement its ‘Future Fit’ strategy, aiming to enhance agility, accountability, and customer-centricity. They developed an internal branding campaign, including purpose definition, narrative development, visual identity, and activation initiatives. This approach successfully embedded the strategy, increasing employee engagement, improved agility, and a stronger customer focus. Discover more…
COGNIZANT
EMBEDDING CULTURE AND PERFORMANCE
Remove friction. Unlock flow. Build real momentum.
Strategy doesn’t work in isolation. It lives—or dies—in your culture.
We help you surface the invisible dynamics that shape how your organisation really works: patterns of power, belonging, behaviour, and resistance.
What’s holding you back usually isn’t a lack of clarity.
It’s interference—tensions, unspoken rules, habits, and noise.
As Tim Gallwey put it:
Performance = Potential – Interference
Your people already have the potential. We help you remove what’s getting in the way. Through systemic insight, shared rituals, and embedded practices, we turn culture into an engine for performance—not a barrier to it.
The Numbers That Matter
Companies with strong cultures see significant revenue growth
Prioritising culture can increase profitability by over 30%
Culture-first organisations see engagement soar—up to 50 points over three years
94% of execs say culture is critical to success
15% of job seekers reject offers due to poor culture
What We Deliver
Systemic Clarity - We reveal the hidden tensions, dynamics, and habits blocking real progress.
Cultural Cohesion - We connect purpose, values, and behaviours—so your people move together.
Reduced Interference - We help you cut through the noise and remove the obstacles slowing you down.
Embedded Behaviours - We translate strategy into real, daily movement—through habits, rituals, and shared norms.
How We Do It
Systemic Exploration: We uncover the hidden dynamics and barriers holding your organisation back.
Cultural Alignment: We align values, priorities, and expectations to create a cohesive culture.
Removing Barriers: We eliminate blockers, creating the clarity and focus needed to thrive.
Embedding Behaviours: We establish daily practices that bring your strategy to life and drive sustained success.
“Ben Wickham &Co. supported the HR Leadership Team in our journey to identify and formulate the HR strategy, story, and purpose. He facilitated a series of offsites and interventions that defined our story, and strategy, and made us closer and work better as a team.”
Sylvia Houwers, CHRO, Mammoet
Clients we’ve helped align culture & performance:
Navigating Seven Key Areas for Success at Mammoet
Mammoet’s HR function faced complex transformation challenges. We guided the team through strategic alignment using systemic approaches like Lego Serious Play, Somatic Decision Making, and storytelling. The result was a clearer vision, stronger leadership cohesion, and a people-first HR strategy aligned with the company’s future direction. Discover more..
Merging Organisations and Building a Leadership Team at Cognizant
Following an acquisition, two Cognizant teams needed to integrate effectively. We facilitated a shared leadership vision using systemic coaching, Lego Serious Play, and team contracts. The intervention strengthened collaboration, resolved tensions, and created an aligned leadership team ready to drive future business success. Discover more…
Resolving Team Dynamics and Fostering a Shared Vision at ASML
Working with an international team at ASML, we addressed collaboration challenges across cultures and locations. Through creative interventions, they strengthened team dynamics, aligned on shared goals, and fostered psychological safety, enabling the group to function as a unified, high-performing team in a fast-paced global environment. Discover more…
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