We bring your strategy to life—making it visible, actionable, and alive in your culture and systems. Our three connected services turn ideas into impact, tackling obstacles and embedding lasting change across your organisation.
Crafting The Story
A powerful strategy needs a compelling narrative. We articulate your purpose and priorities in a way that resonates, creating clarity, alignment, and a shared sense of direction.
Making Strategy Tangible
Strategy should be seen, felt, and understood. We design engaging experiences—through visuals, tools, and reimagined spaces—that embed strategy into the every day, making it impossible to ignore.
Aligning Culture & Performance
We identify and remove the cultural and systemic interferences that hold teams back, ensuring strategy and culture move as one. By aligning values, fostering the right behaviours, and removing friction, we unlock potential and enable high performance at every level.
DENHAM THE JEAN MAKER
CRAFTING THE STORY
Every great strategy starts with a story—a story that connects purpose, priorities, and people. At Ben Wickham & Co., we help you craft narratives that don’t just inspire, but drive real action.
Stories are the way people make sense of the world. They hold the power to capture the heart of your strategy—your purpose, values, and vision—and transform it into something deeply meaningful for your teams and your customers.
The Numbers Tell the story
Faster Growth: Purpose-driven companies grow faster and are 4x more likely to attract loyal customers, even in tough times.
Higher Engagement: 73% of employees in purpose-led organisations are engaged, compared to just 23% in those without purpose.
Attracting Talent: 71% of professionals would take a pay cut to work for a company aligned with their values.
Financial Wins: Purpose-driven companies outperform their competitors by 42%.
Lasting Impact: Stories are 22x more memorable than data alone.
What We Deliver
Why Story: The foundation of your organisation’s narrative—your “reason for being” that inspires belief and gives clarity to everything you do.
Purpose Story: A clear and compelling articulation of your mission that aligns and energises your teams.
Vision Story: A roadmap for your organisation’s future, designed to motivate and excite.
Brand Story: The story of who you are, your values, and what makes you unique, connecting with both your people and your customers.
Success Stories: Real-world examples of strategic impact that energise and inspire action.
Our Process
Discovery: We dive deep into your purpose, values, and goals to uncover the essence of your story.
Story Development: We craft narratives that are clear, resonant, and impossible to ignore.
Validation: We test your story with key stakeholders to ensure it lands.
Delivery: We provide your organisation with the tools to share your story with confidence and impact.
“I have had the pleasure of working with Ben both at Nutreco and now at Recordati. Ben has helped us capture the essence of who we are, and what we stand for, and want to achieve brilliantly. He works fast, is flexible, and is very pleasant to work with. I would highly recommend him.”
Rob Koremans, CEO, Recordait
Nutreco's Visionary Narrative for Sustainable Protein Production.
Nutreco needed a compelling narrative to align employees and stakeholders with its vision. We developed a unifying story around sustainable food production, balancing commercial goals with global environmental challenges. The work reinforced Nutreco’s mission and strengthened engagement with customers, partners, and employees.
Defining the New Purpose & Overcoming Obstacles at WUR
Supporting WUR through organisational transformation, we helped define purpose, align stakeholders, and navigate change. By identifying key systemic forces and leveraging collective leadership insights, they enabled teams to embrace new ways of working while maintaining a strong connection to the university’s mission and values.
Crafting a Purpose-Driven Narrative for the Future of Postal Services.
PostNL needed a refreshed purpose to align with market shifts and employee expectations. We helped shape a new narrative that reconnected employees with the company’s role in society. By leveraging storytelling and systemic interventions, they created clarity, engagement, and a renewed sense of mission.
dsm-firmenich
MAKING STRATEGY TANGIBLE
A strategy only works if people can see, feel, and interact with it. We make your strategy impossible to ignore by bringing it to life in ways that are visible, engaging, and unforgettable.
A tangible strategy stays top of mind. By embedding it into the environments where your people work, collaborate, and innovate, we ensure your strategy becomes a living, breathing part of your organisation’s culture—something people connect with and act on every day.
The Numbers That Matter
Lightning-fast processing: The human brain can identify images seen for just 13 milliseconds.
Clarity drives action: 95% of employees are unaware of or don’t understand their company’s strategy (HBR).
Engagement boosts results: Clear, well-communicated strategies increase employee engagement by 23% (Gallup).
Alignment powers execution: 72% of executives say strategic misalignment is one of their greatest challenges (PwC).
Emotion inspires action: People make decisions emotionally before rationally. Stories connect emotionally, making strategies more relatable and inspiring.
Outperformance impact: Companies with clear strategy communication are 1.7x more likely to outperform their competitors financially (Bain & Co).
What We Deliver
Design & Media: Bespoke strategy presentations, striking infographics, and captivating films that make your strategy crystal clear and impossible to forget.
Office as Canvas: Transform your workplace into a living embodiment of your strategy with visuals, installations, or interactive elements that inspire daily connection.
Experiential Activation: Workshops, events, and hands-on experiences that make your strategy real, memorable, and actionable.
How We Do It
Creative Strategy: We collaborate to identify the right tools, media, and formats to bring your strategy to life in a way that resonates.
Design & Development: From dynamic visuals to immersive experiences, we create bespoke materials that turn ideas into impact.
Implementation: We embed your strategy into the spaces and places where it will inspire and influence your people the most.
Reinforcement: We ensure your people engage with your strategy daily, making it a constant source of motivation and alignment.
“Ben and the team bring an alternative way of thinking to any organisation and are unafraid of challenging the status quo. Their immersive approach, high levels of energy, and passion for their craft are infectious, creating thought-provoking solutions and ideas.”
Miranda Stokkingreef, CEO, ABN AMRO
Making Good Endings with dsm-firmenich
We helped dsm-firmenich design a meaningful offboarding experience for a senior leader. The project ensured a smooth transition, honoured contributions, and prepared the global team for the future through storytelling, symbolic actions, and a virtual farewell, reinforcing connection and continuity.
Opening Up Space with ABN Amro
Following a large-scale restructuring, an organization needed to unify employees across diverse business units and geographies. We created a shared narrative that fostered connection, purpose, and strategic alignment. The work helped employees embrace change, build a sense of belonging, and navigate the transition with clarity.
Being Fit the Futrue with Aegon
We, together with Proof partnered with Aegon to implement its ‘Future Fit’ strategy, aiming to enhance agility, accountability, and customer-centricity. They developed an internal branding campaign, including purpose definition, narrative development, visual identity, and activation initiatives. This approach successfully embedded the strategy, leading to increased employee engagement, improved agility, and a stronger customer focus.
COGNIZANT
ALIGNING CULTURE AND PERFORMANCE
When organisational culture and strategic objectives align, performance soars. By creating a clear balance between your culture and your strategy, we remove barriers, embed key behaviours, and create the momentum that drives your organisation toward its goals.
At the heart of high performance lies a simple equation: Performance = Potential – Interference. (Tim Gallwey)
Your organisation’s potential is already there—but interference, whether structural, cultural, or behavioural, holds it back. We systematically identify and remove these obstacles, unlocking the full capability of your teams and ensuring culture becomes an engine for success rather than a roadblock.
A culture that aligns with your strategy doesn’t just support your objectives—it powers them. Studies consistently show that cultural alignment leads to higher employee engagement, stronger performance, and significant revenue growth.
The Numbers That Matter
Revenue Growth: Companies with successful cultures experience substantial revenue increases.
Profitability Boost: Organisations prioritising culture see a 33% increase in revenue.
Employee Engagement: A strong culture can lead to a 50-point engagement boost over three years.
Executive Insights: 94% of executives believe a distinct workplace culture is critical to business success.
Retention Matters: 15% of job seekers decline offers because of a company’s culture.
What We Deliver
Systemic Clarity: We identify and address hidden dynamics and barriers that hinder performance.
Cultural Alignment: We shape your culture to actively support and amplify your strategic goals.
Reducing Interference: We remove the noise and obstacles that prevent your teams from performing at their best.
Embedded Behaviours: We help translate strategy into daily actions, rituals, and practices that stick.
How We Do It
Systemic Exploration: We uncover the hidden dynamics and barriers holding your organisation back.
Cultural Alignment: We align values, priorities, and expectations to create a cohesive culture.
Removing Barriers: We eliminate blockers, creating the clarity and focus needed to thrive.
Embedding Behaviours: We establish daily practices that bring your strategy to life and drive sustained success.
“Ben Wickham &Co. supported the HR Leadership Team in our journey to identify and formulate the HR strategy, story, and purpose. He facilitated a series of offsites and interventions that defined our story, and strategy, and made us closer and work better as a team.”
Sylvia Houwers, CHRO, Mammoet
Navigating Seven Key Areas for Success at Mammoet
Mammoet’s HR function faced complex transformation challenges. We guided the team through strategic alignment using systemic approaches like Lego Serious Play, Somatic Decision Making, and storytelling. The result was a clearer vision, stronger leadership cohesion, and a people-first HR strategy aligned with the company’s future direction.
Merging Organisations and Building a Leadership Team at Cognizant
Following an acquisition, two Cognizant teams needed to integrate effectively. We facilitated a shared leadership vision using systemic coaching, Lego Serious Play, and team contracts. The intervention strengthened collaboration, resolved tensions, and created an aligned leadership team ready to drive future business success.
Resolving Team Dynamics and Fostering a Shared Vision at ASML
Working with an international team at ASML, we addressed collaboration challenges across cultures and locations. Through creative interventions, they strengthened team dynamics, aligned on shared goals, and fostered psychological safety, enabling the group to function as a unified, high-performing team in a fast-paced global environment.
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