I will go out on a limb and suggest that strategy might be the most misunderstood and overused word in business. I also suspect that, within most leadership teams, admitting you don’t know what a strategy feels like, confessing to weakness or incompetence. There’s this silent assumption that everyone should automatically “get it,” which makes it almost impossible for anyone to ask for clarity without worrying they’ll be judged. This reluctance often leads to bloated, overcomplicated plans that lack any real direction.

Exploring the Linguistic Landscape of Business: From Japanese 'Koi No Yokan' to Crafting Purposeful Definitions. Uncover the intricacies of communication in the business world, where words like purpose, vision, and mission take center stage. Learn how clear definitions can bridge the gap between different interpretations and create a shared understanding. Join us on a journey through the art of effective business language.