WE BRING YOUR STRATEGY TO LIFE AND HELP YOU GET IT DONE.
Welcome to Ben Wickham & Co. We bring your strategy to life—and help you get it done.
Most strategies never leave the PowerPoint. They get buried in documents, lost in meetings, and disconnected from the real work
That’s where we come in.
We turn strategy into something people understand, own, and act on—every day.
Using vivid storytelling, creative comms, and systems thinking, we make your strategy visible, actionable, and alive across your organisation.
So your big idea becomes real in the hands of the people who deliver it.
I
Crafting The Story
A powerful strategy needs a compelling narrative. We articulate your purpose and priorities in a way that resonates, creating clarity, cohesion, and a shared sense of direction. Discover more…
II
Making Strategy Tangible
Strategy should be seen, felt, and understood. We design engaging experiences—through visuals, tools, and reimagined spaces—that embed strategy into the everyday, making it impossible to ignore. Discover more…
Embedding Culture & Performance
III
We identify and remove the cultural and systemic interferences that hold teams back, ensuring strategy and culture move as one. By aligning values, fostering the right behaviours, and removing friction, we unlock potential and enable high performance at every level. Discover more…
Nutreco's Visionary Narrative for Sustainable Protein Production
Nutreco needed a compelling narrative to align employees and stakeholders with its vision. We developed a unifying story around sustainable food production, balancing commercial goals with global environmental challenges. The work reinforced Nutreco’s mission and strengthened engagement with customers, partners, and employees. Discover more…
ABN Amro’s Journey to Inspire a Vision for Banking and Sustainability
ABN Amro CIB’s CEO sought to articulate a new vision emphasising sustainability. Through in-depth discussions, a narrative was crafted in three formats—one-line, half-page, and full-length—to inspire and engage employees. Launched at a leadership event, this story now guides the company’s direction, influencing team dynamics and client relations. Discover more…
Crafting a Purpose-Driven Narrative for the Future of Postal Services
PostNL needed a refreshed purpose to align with market shifts and employee expectations. We helped shape a new narrative that reconnected employees with the company’s role in society. By leveraging storytelling and systemic interventions, they created clarity, engagement, and a renewed sense of mission. Discover more…
ING
CLIENT BENEFITS
Real Strategy That Works
We surface and remove the hidden human dynamics that quietly block momentum.
Cohesion Over Alignment
We help your teams move as one, through shared understanding and cultural coherence
Deeper Engagement
We make strategy live in your people—not just your slide decks.
Less Friction, More Flow
We design emotionally resonant strategy—through story, language, visuals, and rituals.
Disruption With Depth
We help you challenge the way strategy’s always been done—and make it meaningful.
Transformation That Lasts
Our approach draws on timeless principles that create change that sticks.
TATA STEEL
OUR APPROACH
For millennia, humans have organised, built, created, and adapted— all without. org charts, roadmaps, or strategy decks. They didn’t need alignment workshops or activation campaigns. They had stories, creativity, rituals, cohesion, and purpose.
So do we. We call it Collective Strategy.
It’s not a framework, playbook, or rollout plan. It’s a way of seeing organisations as living ecosystems, shaped by people, culture, and undercurrents. We help you unblock what’s stuck, reconnect to purpose, and get strategy moving—not as a plan, but as something people can actually live.
Because if it’s not alive in your people, it’s not working.
AEGON
Systemic & Human-Centred
We do one thing: we bring strategy to life inside complex organisations. We don’t do marketing, we’re not a generic comms agency, and we don’t do advertising.
Ben Wickham
Ben is a creative director with 30 years of experience leading bold, award-winning work. He brings sharp thinking, clear judgement, and creative precision to every project.
Creativity-Led
Our Collective Strategy Approach works with human systems and all their patterns, undercurrents, and power dynamics. When humans work, the strategy works.
Corporate & Strategy Focused
We reimagine, redraw, and rethink. Creativity isn’t a nice add-on—it’s the heartbeat. Strategy becomes a film, space, print, digital—whatever brings it to life, delivered by a trusted, senior-level collective.
Passionately & Playfully Driven
We love this work. We’re serious about results—but never take ourselves too seriously. If it’s not energising and enjoyable, it’s probably not going to land.
Storytelling at the Core
Every organisation has a story it’s here to tell. We help you find it, shape it, and live it—so your strategy makes sense, sticks, and spreads.
HOW WE DO IT
We turn strategy into action through experiences, spaces, and tools, aligning people, purpose, and performance. We unlock the full potential of your strategy by removing barriers and embedding them into culture, behaviours, and environments. You can read more about our approach here.
WHY DO WE DO IT?
Because this is how we make a difference, we believe great companies inspire action and change the world. We turn great company strategies into living forces that shape behaviours, unlock performance, and deliver profound impact.